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ASA rules that cider ad is misleading and not honest

The South African Alcohol Policy Alliance (SAAPA) welcomes the Advertising Standards Authority of South Africa’s ruling that found that TOPS SPAR Apple Cider advert “THERE ARE 36 APPLES IN A GALLON OF CIDER THAT’LL KEEP THE DOCTOR AWAY. GOOD CIDER GOOD ADVICE” was not honest and misleading to consumers and violated the basic code as …

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Can Heineken become distribution support of health services and products without promoting itself?

The alcohol industry has done it yet again. DAVOS-2018, the platform for big business access to governments, was used to announce a partnership between the Global Fund (combatting HIV AIDS, TB and malaria) and brewing giant Heineken. Heineken – the very same company exposed in Olivier van Beemen’s book, Heineken in Africa, to have relationships …

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Fool Me Twice

With tactics perfected by the tobacco industry over the last 50 years, multinational food, beverage and alcohol companies are working to deter, delay and derail policies that save millions of lives. Let’s not be fooled again. Multinational food, soda and alcohol giants are employing the same tactics that made tobacco a pariah in the global …

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[Press Release] Victory for the constitutional right to be consulted on alcohol trading within communities

Response to the judgement in the Johannesburg High Court on 1 November 2017 in the Gauteng Shebeen License Regulations case The Yeoville Bellevue Ratepayers Association (YBRA) and the Southern African Alcohol Policy Alliance (SAAPA) welcome the ruling made by Justice Matojane in the Johannesburg High Court today, 1 November 2017, in favour of the YBRA, …

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SAB cops flak over #SheLovesBeer campaign

The Southern African Alcohol Policy Alliance (SAAPA) has slammed South African Breweries (SAB) “She Loves Beer” campaign. While the campaign seeks to celebrate and promote women in the brewing industry, SAAPA is concerned that the campaign targets young women, particularly in light of the highest number of reported cases of Foetal Alcohol Spectrum Disorder in …

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How much beer does a woman like?

On the eve of the world commemorating foetal alcohol spectrum disorder, SAB ironically chose to launch a “She loves beer” campaign. Foetal Alcohol Spectrum disorder (FASD) affects children whose mothers drank during their pregnancy. The facts are clear. Children with FASD are born with low birthweight, smaller skull and other physical symptoms which they never …

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